24 Jan 2010

McDonald's Pounded Over 'Bob' Menu Advert

A new advert for McDonald's has come under fire over its inaccurate use of the English language.

The advert, which promotes the Pound Saver Menu, begins "the pound, also known as a bob", a statement which, strictly speaking, is not true.

Technically, a bob is a term for a shilling, or five pence, and of far less value than a pound.

The American fast food giant's blunder has stirred up some incensed online debate about English currency slang, blaming executives in the US for not properly researching the UK market before broadcasting the advert.

read the rest of the article by clicking on the title...
 
Yet, this would not the the first blunder from the yanks. The "I'm loving it" bastardization [oops, sorry! I meant...] "vernacularization" of the English language must still rank a lot higher than that. The moronic, "living", cool street-lingospeak-ers don't give a toss about the correct use of the present simple/progressive... Long live the Bologna process!

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